Raducanu flying high

BBC Sports Personality of the Year and US Open singles champion Emma Raducaunu  has been named as British Airways’ newest global brand ambassador.

The airline will support the British player as she represents the country globally, flying her to tournaments and training around the world, including next year’s French and US Opens and the Masters’ events in California and Rome, as the 19-year-old embarks on the next stage of her international tennis career and her first full year on the WTA tour.

Raducanu triumphed at the US Open in September, becoming the first British woman to win a Grand Slam title since Virginia Wade in 1977.

The current world No.19 in the world, commented: ‘British Airways has taken such good care of my team and I ever since the US Open and I have felt their support everywhere I have flown. To be partnering with such an iconic British brand that can play a big role in my performance makes a lot of sense to me.”

Roger Parker

Recent Posts

Davis Cup Final to mark Nadal goodbye to tennis

Rafael Nadal will bring down the curtain on his career next month as he plays his…

4 weeks ago

Wimbledon lowers the boom on human linecalling

Wimbledon on Wednesday brought an end to human linecalling at the most traditional of the…

4 weeks ago

Djokovic rolls Cobolli as Shanghai fights to restore order

Novak Djokovic returned to action after waiting tow days to play as the rain-hit Shanghai…

4 weeks ago

Innocent umpiring error screws Stan in Shanghai

Stan Wawrinka may have been inadvertently short-changed during Monday's third-round loss at the Shanghai Masters…

4 weeks ago

Sinner sweeps Fritz to win US Open

Jannik Sinner schooled Taylor Fritz 6-3, 6-4, 7-6 to win his second Grand Slam title…

2 months ago

Sabalenka wins Open title for Grand Slam hat-trick

Aryana Sabalenka completed a Grand Slam title hat-trick on Saturday as she fought from 5-3…

2 months ago