BBC Sports Personality of the Year and US Open singles champion Emma Raducaunu has been named as British Airways’ newest global brand ambassador.
The airline will support the British player as she represents the country globally, flying her to tournaments and training around the world, including next year’s French and US Opens and the Masters’ events in California and Rome, as the 19-year-old embarks on the next stage of her international tennis career and her first full year on the WTA tour.
Raducanu triumphed at the US Open in September, becoming the first British woman to win a Grand Slam title since Virginia Wade in 1977.
The current world No.19 in the world, commented: ‘British Airways has taken such good care of my team and I ever since the US Open and I have felt their support everywhere I have flown. To be partnering with such an iconic British brand that can play a big role in my performance makes a lot of sense to me.”