Pimm’s Pasta and Strawberries

Wimbledon facts and figures 2018

So how was Wimbledon for you? For the All England Lawn Tennis Club it proved to be another year of records, from fish and chops sold to Pimms, pasta and and of course, strawberries.

• 190,900 portions of Kent strawberries were sold during the tournament and a staggering 273,603 glasses of Pimm’s were drunk.
• Over the fortnight 232,375 meals served, 19,104 serves of fish and chips sold and almost half a million official Wimbledon products sold in its ships and kiosks.
• The overall attendance for the tournament (over 13 days) was 473,169 with some mouthwatering TV audiences to add.

For the first time in The Championships’ history all 18 Championships Courts were televised, made up of 11 ‘manned’ camera courts and seven ‘robotic’ camera courts.

Centre Court televised in 4K High Dynamic Range for the first time and the host broadcaster (BBC) had a cumulative audience reach of 26 million, with their highest peak for the third round match between Novak Djokovic vs Kyle Edmund, which achieved 6.54 million.

Pretty impressive by any broadcast standards.

The BBC’s coverage of the Singles Finals peaked at 4.6 million for the Ladies’ Final and 4.5 million for the Gentlemen’s Singles Final. Japan, France, Spain and a TV deal through the MIddle East and North Africa further extended the audience ‘reach’.

In the US, ESPN had a cumulative reach of 29.42 million, with their highest peak for the Ladies’ Singles Final reaching 2.910 million.

Social media was just as impressive.

• 13.5m unique device views
• 49.5m page views
• 185m catching some form of the tournament on official video,
• 4.7m Facebook ‘Likes’
• 3.6m on Twitter
• 1.5m on Instagram,
• 310,000 on YouTube and
• 465,000 on Snapchat.

The real sales boast some impressive numbers as well. During The Championships, more than 151,500 retail transactions took place, including 438,349 products sold, from baseball caps and panama hats (56,487), Championship towels (25,472), crossed rackets logo t-shirts (19,144), sweatbands (16,178) and 5, yes 5, white gold diamond tennis bracelets.

The Wimbledon Foundation welcomed over 100 guests from 39 supported charities and community organisations and partnered with WaterAid to commit £100,000 annually for three years to help make clean water, decent toilets and good hygiene normal for communities in Ethiopia, Malawi and Nepal.

Wimbledon Lawn Tennis Museum welcomed nearly 4,000 visitors, a nine per cent increase on 2017. Donations to the museum’s collection from the 2018 Championships included:

• Angelique Kerber’s signed dress as worn in the Ladies’ Singles Final.
• Kevin Anderson’s signed t-shirt, racket and shoes worn during the Men’s Singles Final.
• John Isner’s shoes worn during the longest Men’s semi-final in the history of The Championships at 6 hours, 36 minutes.
• Stefanos Tsitsipas’s racket – the first man from Greece to reach the fourth round of a Grand Slam event in the Open era.
• Mike Bryan’s signed racket used during the Men’s Doubles Final.
• Roger Federer’s signed Uniqlo t-shirt as worn in the Men’s quarter-finals.

Commercial partnerships were renewed – Evian as the official Water for the next five years, HSBC as the official bank, Official Bank, the Lanson official Champagne, Stella Artois the official beer and American Express the official ‘payments partner’.

And the tennis itself? Numbers from on court? There were plenty.
Serena William served up 48 aces; John Isner 214
The fastest serves: 125mph from Serena Williams in the Ladies’ event and 147mph from Milos Raonic in the men’s singles.

 

For the record – the Champions of 2018:

 

Gentlemen’s Singles: Novak Djokovic (SRB)

Ladies’ Singles: Angelique Kerber (GER)

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Gentlemen’s Doubles: Mike Bryan (USA) & Jack Sock (USA)

Ladies’ Doubles: Barbora Krejcikova (CZE) & Katerina Siniakova (CZE)

Mixed Doubles: Alexander Peya (AUT) & Nicole Melichar (USA)

• Boys’ Singles: Tseng Chun Hsin (TPE)
• Girls Singles: Iga Swiatek (POL)
• Boys’ Doubles: Yanki Erel (TUR) & Otto Virtanen (FIN)
• Girls’ Doubles: Wang Xinyu (CHN) & Wang Xiyu (CHN)
• Gentlemen’s Wheelchair Singles: Stefan Olsson (SWE)
• Ladies’ Wheelchair Singles: Diede De Groot (NED)
• Gentlemen’s Wheelchair Doubles: Alfie Hewett (GBR) & Gordon Reid (GBR)
• Ladies’ Wheelchair Doubles: Diede De Groot (NED) & Yui Kamiji (JPN)
• Quad Wheelchair Doubles Exhibition: Andy Lapthorne (GBR) & David Wagner (USA)
• Gentlemen’s Invitation Doubles: Tommy Haas (GER) & Mark Philippoussis (AUS)
• Ladies’ Invitation Doubles: Kim Clijsters (BEL) & Rennae Stubbs (AUS)
• Gentlemen’s Senior Invitation Doubles: Jonas Bjorkman (SWE) & Todd Woodbridge (AUS)