Barely a week after the end of this season’s ATP Finals in London, the body has already dialled up the hype regarding the November, 2021 edition to be staged in a new Italian venue.
Turin in northern Italy near France will be the site of the eight-man season wrapup for the next five years; but the city will have some way to go to duplicate the runaway success of the just-concluded 12-year run in London, which drew crowds of 18,000 per session for eight consecutive days year after year.
Nevertheless, the ATP is already off and running with a publicity blitz, flogging tickets for the tournament to be played in 11 months, from November 14-21.
The 2020 London edition was played without spectators due to COVID-19 restrictions; the ATP will be hoping that the virus problem is more or less solved in time for the Turin debut.
The event will be the second major men’s tournament in the country after the Rome Masters, but will need excellent attendance from a fickle sporting public – with the chance that no local player will be in the mix.
Top tickets for the trophy match are being offered at EUR 359 on the website, with prices earlier in the week starting at EUR 41.
But Italian ATP boss Andrea Gaudenzi is optimistic: “We have no doubts that the City of Turin will prove exceptional hosts for the ATP Finals, with their focus on innovation and putting fans’ experience at the heart of everything they do.
“Launching the countdown to the tournament is an exciting milestone, and we look forward to five years of close collaboration with all event partners, to continue to build upon the growth of our season finale.”