The Saudi Public Investment Fund has taken a big step into tennis by purchasing naming rights to the ATP rankings, the men’s sanctioning body said on Wednesday.
The USD 776 billion sovereign wealth behemoth is the preferred vehicle for Saudi’s growing investment in world sport.
Few actual details were revealed in a glowing ATP media release touting a “new multi-year strategic partnership, marking a significant shared commitment to enhancing global tennis for players, fans, tournament organisers and stakeholders at all levels of the sport.”
Saudi money will also bankroll the under-21 year-end NextGen Finals, to be staged in Jeddah until 2027.
No dollar figures for any part of the Middle East investment initiative were specified.
The Masters 1000 series is also a target of Saudi largesse, with the PIF to “partner” with ATP Tour events in Indian Wells, Miami, Madrid, Beijing and the Nitto ATP Finals.” a release read.
Aryana Sabalenka completed a Grand Slam title hat-trick on Saturday as she fought from 5-3…
Taylor Fritz had to work for nearly three and a half hours to put a…
Jannik Sinner played through the heat and humidity of a New York night to reach…
Aryna Sabalenka will try to go one step better than a year ago at the…
Jessica Pegula beat world No. 1 Iga Swiatek to put a second American into the…
Jack Draper destroyed Alex de Minaur 6-3, 7-5, 6-3 on Wednesday to make a stunning…