Roger Federer has been making strategic moves with his various business interests, gathering commercial forces for what will eventually be a life after tennis.

Swiss media report that the 20-time Grand Slam champion who has barely played this season after a pair of medical procedures on his right knee, is consolidating just a week after clothing sponsor Uniqlo took back control of the player’s iconic “RF” logo, putting it to use on a new line of baseball caps.

But the 39-year-old Federer is going even farther to assure his post-tennis future as one of the sports world’s biggest endorsers.

Switzerland’s Aargauer Zeitung detailed a further set of chess moves by Federer and his management with regard to taking full control of his vastly lucrative personal brand.

The newspaper said that Federer’s company Tenro AG has registered  “The Roger Clubhouse”, “The Roger Wildcard”, ” The Roger Center Court ” and ” The Roger Advantage” which could be used in the future.

The player will also control an internet domain: ‘The Roger,’ a name linked to the recently debuted On athletic shoe with which the Swiss is involved as an investor and brand ambassador.

There is also an entirely new Federer logo coming: a capital “R” and a large dot next to it.

Federer is due back on the courts next season, when and if the Australian Open date is finally decided amid the COVID-19 pandemic.


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