Barty, Kyrgios loved out for Borat character: must watch videos here

Uber Eats has launched a new ad campaign with Aussie tennis stars Ash Barry and Nick Kyrgios the butt of actor Sasha Baron Cohen’s jokes.

Cohen, famous for his role as Borat, plays an umpire at Melbourne Park who constantly sabotages games in order to maintain love on the scoreboard during matches featuring Barty and Kyrgios.

The promotion centres around an Uber Eats instagram code to unlock free menu items when the score is at love.

“This is my second year collaborating with Uber Eats and when I saw the scripts and the cheeky comments from Sacha Baron Cohen’s Rogue Umpire I knew it would be a laugh,” Barty said.

“I hope people have as much fun watching it as I had making it.”

David Grifiths, head of marketing at Uber Eats said Having the world No.1 in the campaign was huge.

“Ash brings a great warmth to the campaign alongside our cheeky Rogue Umpire and did a great job helping us explain the campaign mechanic – when the score is at love, you could eat for love,” he said.

“Given Ash only dropped ten points her entire first match there was plenty of love on the scoreboard, and understandably she’s getting a lot of love from fans on our channels who’ve been the recipients of thousands of free meals as a result of her on court dominance.”

Peter Rowe

Recent Posts

Nadal goes down in final match

Rafael Nadal lined up for what was to be the final match of his career…

3 days ago

Sinner flattens de Minaur in runaway home start

Jannik Sinner took charge in front of his home crowd on Sunday, crushing ATP Finals…

2 weeks ago

Madcap Medvedev suffers temperamental Turin Finals loss

Daniil Medvedev went into meltdown mode on Sunday during a highly charged 6-4, 6-3 loss, with opponent…

2 weeks ago

Team Sinner considering skipping Monte Carlo

Jannik Sinner could well be missing from the opening European clay event of next season…

2 weeks ago

Davis Cup Final to mark Nadal goodbye to tennis

Rafael Nadal will bring down the curtain on his career next month as he plays his…

1 month ago

Wimbledon lowers the boom on human linecalling

Wimbledon on Wednesday brought an end to human linecalling at the most traditional of the…

1 month ago