The ATP has announced Phase One approval of ‘OneVision’, a long-term transformational Strategic Plan designed to take tennis to new heights from 2023.
With tennis boasting more than a billion global tennis fans, an emerging generation of superstar players and a content offering perfectly suited for the digital age, OneVision establishes robust foundations for future growth of the sport.
In development by ATP leadership since 2020, the ambitious plan introduces a groundbreaking set of reforms across the ATP Tour, reducing fragmentation, aligning interests between players and tournaments, and repositioning tennis within the increasingly competitive entertainment landscape.
OneVision is made up of two independent phases and centres on three core principles: driving unity, enhancing the fan experience, and leveraging scalable growth opportunities in media, data, content and tech.
ATP Chairman Andrea Gaudenzi said: “Our sport has huge upside and stands on the cusp of a new era of growth. Fulfilling our potential requires us to be united, pursue new growth opportunities and focus on what matters most: the fans.
OneVision gives us a game plan to do just that. Its launch represents a game-changing moment for the Tour and a huge collective effort across our sport. I’m incredibly excited for what’s to come.”